One of the first steps in analyzing a company is placing it in the right stage of the life cycle, and there are three choices that you can use in making this placement:
- Chronological age: The first and simplest choice is to look at the age of a business, putting companies that have been in operation for short periods into the young company grouping and classifying those that have been in operation for longer as mature. While this approach is easy to use, and for the most part, effective, it can be misleading in businesses like infrastructure, where it can take decades to get established, and in technology, where the lack of capital intensity can allow a company can go from start-up to mature in a few years.
- Industry grouping: Another choice is categorizing industry groups into life cycle stages and assuming that any company that belongs to a specific industry group shares its life cycle characteristics. For decades, investors have viewed technology as a shorthand for growth and put technology companies into the earlier stages of the life cycle and utilities as mature or even declining and put all utility companies into the mature to declining company grouping. The limitation of this approach is that there will be divergence within each group, where some companies separate themselves from their industry group; there are mature and even declining companies that are in the technology grouping, and there are power companies that have taken advantage of the data center boom to become growth companies. With technology in particular, where companies age in dog years, I talked about how companies can get mis-categorized and sometimes mismanaged as growth companies, even though their best days are behind them.
- Operating metrics: Ultimately, life cycle effects show up in the operating metrics of companies, and there are common characteristics that young companies share, and they include the following:
- High revenue growth: Young companies usually have high revenue growth, and while this is usually off a small revenue base, there are exceptions, where companies with scaled up revenues are still able to show high growth.
- Operating losses: As young companies scale up, they usually struggle with unformed business models, and at low scale, their fixed costs overwhelm their revenues, resulting in negative or very low operating profit margins.
- Negative free cash flows: Free cash flows are after reinvestment, and as young companies invest to deliver on their potential growth, that reinvestment will generate negative free cash flows.
- Failure risk: The confluence of small revenues, losses and negative free cashflows, which must be funded with external capital (equity or debt) exposes young firms to significant risk of failure.
- Financial statements: The current financial statements of a company provide information on unit economics, profitability and risk, and historical financial statements are useful in assessing growth in the business and changes in business profitability. For mature businesses that have been in operating for long period, much or even all of what you need to value the company can be in its financial statements, but for younger companies, the current financials may not yield much (as growth and unformed business models create noise) and there is little history,
- Market size and growth: Knowing the size of the total market that a company is aiming for, and how quickly it is growing can help put reasonability constraints on the growth rate and market you estimate for a company. For companies in established markets, this should be relatively easy to do, but for companies in new and evolving markets, this can become difficult.
- Industry statistics: As you forecast profit margins and the risk profile for a company, having that information for the crosssection of companies in the industry can establish bounds and help in making estimates.
- Standardize the price: The nature of pricing shares in public markets is that the share price is a function of share count, which is arbitrary; a stock split for instance halves the price while doubling the count and total market capitalization or value is a function of company size. To allow for comparisons across companies, you standardize the market price by dividing by a common variable that you can obtain for each of the companies in your comparison, with the choices ranging from revenues (or revenue drivers) to earnings to cashflow variants to book value. Since the market price can be for just equity (market capitalization) or for the entire business (enterprise value, which includes net debt), the denominator has to be defined in the same terms, with equity (operating) income and book value of equity (invested capital) going with market capitalization (enterprise value).
- Find peer group companies: For pricing to be functional, you have to find other priced companies just like the one that you are pricing. The simplistic solution is to start with other companies in the same industry or business grouping, with added constraints on geography and company size thrown in. Needless to say, even if done with care, the choice of companies in the peer group is subjective and can vary across analysts and investors, even when looking at the same company.
- Control for differences: No mater what pricing metric (PE, EV to Sales etc.) you pick, there will be fundamental reasons why companies will trade at different values, and for a pricing to have substance, you have to control for differences. Thus, if PE ratio is your metric, a company that expects higher growth in earnings or lower risk than its peer group, should trade at a higher PE ratio than the peer group does, and that difference has to enter your discussion.
1. Pricing metrics
2. The Peer Group challenge
- If you are pricing a company in a business, where there are lots of publicly traded companies, you will not only have a choice of pricing multiples, but also more robust pricing, since each of the companies has an updated market price and the financial statements are standardized (GAAP or IFRS).
- If you are pricing a company in a business, where there are only a few publicly traded players, you may have a choice of multiples, but small sample size will reduce the power of your pricing, though having a long historical pricing record for all of the companies may sometimes compensate. For much of the last century, in the United States, GM and Ford were priced against each other, with traders developing ranges of what each company should trade at relative to the other.
- If you are pricing a company in a business, where there lots of companies that are privately held, as is often the case when you have a nascent business with lots of potential, you are confronting a challenge that many venture capitalists face, and you can try to get the most recent pricing for each company, though that pricing will often be dated (depending on when the last capital raise was) and sometimes untrustworthy.
- Your most difficult challenge will be when you are pricing a company in a business, where you have both very few companies in the space, and almost none are publicly traded.
- In the narrowest version of the pricing game, Anthropic and OpenAI will be twinned with each other, since they are not just competitors but also playing the same business game. Initially, or at least until OpenAI files its prospectus and goes public, the comparison will be between a public pricing for Anthropic and private pricing for OpenAI, with SpaceX thrown into the mix as a noisy peer.
- in a broader version of the pricing game, and especially if Anthropic is even close to its $1.5 trillion market cap, the comparisons will be to the Mag Seven companies, all of which command market capitalizations close to or well in excess of a trillion. The argument will be that investors who seek out large market cap companies will compare them to each other, even though Tesla, Apple and Anthropic are very different companies in terms of business model and where they are in the corporate life cycle. You could also bring in SpaceX, not part of the Mag Seven, but also a trillion dollar company perhaps at about the same stage of the life cycle: The table below compares Anthropic's pricing (using a target pricing of $1.5 and $ 2 trillion) to the pricing of the Mag Seven companies, as well as SpaceX:
As with the pricing comparison with OpenAI, there is good news and bad news for Anthropic bulls and bears. The bulls can argue that Anthropic is cheaper than SpaceX, and that if it looks expensive relative to the Mag Seven, it is because it has higher expected growth. The bears will push back, noting that the AI buzz that is carrying Anthropic is also pushing SpaceX to highs, and that the yawning gap between the Mag Seven companies and Anthropic on revenues and earnings (which are not reported in this table, but make the case for the Mag Seven stronger) cannot be explained away with hope and potential.









































