It is undeniable technology companies have found their most hospitable setting in the United States and while there are many reasons for the US dominance of technology, easier access to capital for young businesses has been a key ingredient. Venture capital in the US, in its institutional and organized form, can trace its roots back to the 1950s, and over the last few decades, it has generated its share of legendary investors. Vinod Khosla is one of those legends, and it is for that reason that I was surprised to see him tweet the following:
Scaling versus Business Building
To put the choices you will face on scaling up versus business building into perspective, let's assume that you are a founder, and that your start-up has a tested product and that you believe there is a market for that product. You can stay with what you have built and build a business to take advantage of the immediate market, focusing on financial health and profitability. The fact that you will stay small, and perhaps unrecognized in markets other than your own, is a minus, but there are pluses. You will have little need for external capital, and you will own much or all of the business, facing little pressure from outside to change the way you do things. Alternatively, you can take a more ambitious route, where you seek out a bigger market, augmenting existing or adding new products, and while that path will deliver larger revenues, you may have to work harder to get it to deliver profits and cash flows, and perhaps have to give up more of your ownership and control of that business.
The Scaling Choice
Before starting on the determinants of scaling, it make ssense to begin with the metric being scaled. For most businesses, it is revenues that is the chosen metric, with scale capturing how big revenues can become over time. With some earlier-stage businesses, many of which are pre-revenue, the metric can become a variable that these businesses hope to convert to revenues; with tech intermediaries and social media companies, it can be users or subscribers.
Focusing on scale, though, there are factors that come into play that allow scaling to have a higher likelihood of success in some businesses than others:
- Market size: It is easier to scale up a company, if it is small player in a big market, than if if the market is small, and scaling up will quickly give you a dominant market share. That said, the way you describe your business, and then run it, can play a role in how big a market you will have for your products. In my posts on valuing Uber, for instance, I noted that describing it as a logistics company (car service, moving, delivery) rather than just a car service company could triple its potential market.
- Market growth: It is also easier to scale up a company if the overall market that it is targeting is also growing, since growth does not require going after competitors' customers. A smartphone company (Apple or Samsung, for instance) in 2010 had a growing market to work with, as customers switched from flip phones and smartphones made inroads into large emerging markets. In 2026, that advantage had largely dissipated, as the smartphone market has matured.
- Industry Structure: There is a natural structure to industries, driven by economics and business type, with some industries splintered across many players, and some concentrated in a few big players or even in a winner-take-all. You can scale up more in the latter, but you will have to confront the odds favoring you being one of the winners in the industry.
- Capital intensity: It is easier to scale up a business that does not require large capital investments to be able to generate more in revenues. Using Uber as an example again, scaling up was made easier in the early years, since it did not own the cars or hire the drivers that comprised its car service, and growth came quickly and with little added investment.
- Customer inertia: Businesses can grow faster and get bigger if there is less inertia among customers and more willingness to try out new products or services. At the risk of generalizing, this may explain why scaling up can happen more quickly in younger industries (like technology) than in older ones (health care, education).
- Key person(s): There are some businesses that are built around the specific skill sets of a person (usually a founder or business owner) and these skill sets are not easily transferred or taught to others. A master craftsperson, say a furniture-maker, will have a more difficult time scaling up that business, because without being able to pass his skills on to his or her apprentices (which can take time and require intense oversight), he or she is constrained in how much new business he can take on. If that craftsperson has a recognizable name, it is possible that you could build a scalable franchise model, as has been tried by some master chefs (Wolfgang Puck, Gordon Ramsey etc.)
- Unit economics: Unit economics measures the profitability of the marginal unit sold by a business, and is thus determined by the price charged for that unit and what it costs the business to produce that unit. Businesses like software, where the marginal unit costs very little to produce and can still be priced highly, have superior unit economics and will find it easier to convert growing revenues into profits, since much of the increase in revenue will flow into profits. Conversely, businesses like electric cars, where each additional car sold costs money to make, will struggle to convert scaled up revenues to profits.
- Economies of scale: Businesses with large fixed costs, whether they be associated with maintaining platforms and infrastructure, or sales and marketing, face obstacles to profitability. While growing can provide scaling benefits, that works only if the fixed costs don't grow with revenues and if they are not so onerous, that you still have losses after scaling up.
- Competition: & Competitive Edges (moats): Large and growing markets provide businesses with opportunities to grow, but for that growth to translate into sustainable profits, these businesses will need pricing power and that power comes from barriers to entry that keeps new entrants out and gives existing players advantages.
- Lightning in a Bottle: Are scaling and profitability mutually exclusive? Put differently, can a company scale up, while delivering profits and perhaps positive cash flows as it grows? The answer is yes, but it does require a fairly unusual combination of circumstances - a big and growing market, being an early entrant into the market with few competitors, low capital intensity and excellent unit economics. There are a few companies that meet these conditions, and we will call them "Lightning in a Bottle" firms, partly because they are rare, and partly because success can come from being at the right place at the right time. Google and Facebook, in their early years, were good examples, with revenues growing exponentially and profitability in place.
- Field of Dreams (Shoeless Joe Jackson version): As a baseball fan, I have always had a soft spot for the movie, Field of Dreams, where a farmer (Kevin Costner) builds a baseball field in the cornfields, and when asked why, responds with "if you build it, they will come". There are companies that seem to be built around this motto, where scaling up comes first, often accompanied by large losses, but with the promise that "if they build (revenues), they (the profits) will come. During Amazon's first decade and a half of existence, I described their business model as a Field of Dreams model, and gave credit for Jeff Bezos for being steadfast in not only telling this story, but also acting consistently with it, and carrying investors along. (If you are wondering what Shoeless Joe is doing in this story, I am afraid you have to watch the movie all the way to the end.)
- Field of Nightmares: Amazon was not the first successful Field of Dreams company, but as one of its highest profile winners, it gave rise to a legion of young companies, all labeling themselves the "next Amazon". Needless to say, Amazon's success came from being a disruptor of a huge business (retail), which had atrophied and weakened over time, and many of the Amazon wannabes that tried to imitate it managed to do so on the growth dimension, with immense amounts of capital invested in scaling up, but never turned the corner on profitability, partly because they had neither the unit economics nor the economies of scale to pull it off.
- Niche Star: Scaling is not always the optimal choice, and there are some companies that recognize this reality early, choosing to stay small and focusing on a portion of the market where they have decided advantages. To that extent that they can convert those advantages into premium pricing and niche market dominance, they can have values that are disproportionately large relative to their operating metrics, i.e., trade at high multiples of revenues and earnings. Ferrari, for instance, sells only a few thousand cars every year, but with an operating profit margin in excess of 20%, it trades at a market capitalization comparable to that of auto companies that sell hundreds of thousands of cars each year.
- Big and Broken: It is no secret that there are some businesses that start with business models with a fatal flaw, i.e,, a broken business model, and rather than being shut down, they are fed increasing amounts of capital and allowed to scale up. A real-estate based business that leases properties long term, and then sub-leases them short term, has a duration mismatch born in hell, and expanding it geographically and allowing it to lease hundreds of properties, as WeWork did, just makes it a really big, bad business. If you are puzzled as to why investors would supply capital to these businesses, you may want to read on.
- Small winner & Small losers: If you look at all businesses, private and public, most remain small, some due to business and industry structure and some because of owner constraints on capital and control. These small businesses, though, over time, bifurcate into good small businesses, earning more than their cost of capital and delivering value, and bad ones, earning less than the cost of capital, but still worth more as going concerns, than liquidated.
- Cut your losses: Finally, there are businesses that start up with dreams aplenty, and over time discover that they can neither scale up, nor make money. In the absence of capital infusions, these businesses fail early, but if capital providers keep funneling resources into these companies, they still fail, but do so later and with a much higher price tag.
- Control versus Ambition: There is a natural tension between wanting to control the levers of decision-making in a business and scaling that business, since the latter almost always requires raising capital from providers who will either constrain your choices (if borrowed money is used) or demand a share of ownership rights (if equity). With the latter, founders will find their control diluted over time, and with enough scaling up, it is possible that founders end up with less than controlling stakes. For some founders, that fear of dilution and losing power over their business creations runs deep enough to stop them from embarking on growth plans, even though these plans make economic and financial sense.The flip side of control is ambition, and for some founders, the desire to build big businesses that are not restricted geographically or in product offerings can drive the decision to scale up, even though the fundamentals may not support that expansion. This works only if they can convince investors that their ambitions In fact, this tension between a founder’s need to be in control and that same founder’s desire to build big plays out in what Noam Wasserman called the Founder’s Dilemma, where to make a business bigger, its founder has to step down or at least compromise on control.
- Longevity versus Scale: There is an argument to be made that if your intent as a founder is to build a business that is long-lived, your odds of success improve if you keep your business smaller and more focused on what it does well. While there are many exceptions to this generalized rule, it is worth noting that some of the longest lived firms in the world are family owned small businesses, that serve a niche market, and are passed down generation to generation in the same family. It is also true that firms that see a sudden surge in revenues, usually as the result of an external factors or happenstance, often live to regret their good fortune, as they scale up overnight. In the aftermath of the Covid shutdown, for instance, firms like Moderna and Peloton boomed, but they also overreached, and did long-term damage to their business models.
- Family (or friend) wealth: Every business, through human history, having lived through its early days (when failure risk is high and its products and services are still untested) has faced a choice of whether to stay small, serving a market that it knows and understands, or whether to get bigger, going after a bigger market. For much of that history, though, with businesses funded with family funds and access to capital was limited, most businesses chose the first path and remained small businesses, focusing on building business models that delivered profits, with wide differences in success rates. For a few, owned by wealthier families, access to a much larger pool of capital (from family savings and bankers willing to lend to these families) created family groups that dominated economies, and continue to do so in some parts of the world.
- Venture capital: The growth of public equity markets in the late 1800s and much of the last century did little to change the family control dynamic, since investors in those markets were primarily interested in funding larger companies with established business models. Recognizing this gap between capital need and capital access at younger businesses, and the opportunities that the gap presented, allowed for the rise of venture capital in the 1950s, primarily in the United States. These venture capitalists provided seed capital for start-ups, using winners to cover their failures, and got the bulk of their winnings when they exited these investments, either by going public or selling to another entity. Over the last few decades, venture capital has grown, and in the last 12 years, that growth has not let up:

Source: NCVA 2026 Yearbook
In this century, venture capital has also become more global, growing in Asia and Europe, but it is still true that it is easier for a small business to raise capital to scale up in the United States than it is in much of the rest of the world.
- Public equity: There are some growth businesses that bypass venture capital and go after public equity, a much bigger pool of capital and one that may give founders better terms. In some cases, this access to capital might be enabled by going public, even with unformed business models and little to show in terms of existing operations (revenues or earnings), but in most others, it takes the form of capital invested by larger, more mature public companies in return for a share of ownership. These investments may be labeled as strategic, but the motives for making these investments vary across companies. Some invest to get access to a promising technology or product. some to pre-empt competitors and some for the same reason that venture capitalists do.
If you are reading this as a critique of venture capitalists, you are misreading it. My intent is not to paint a picture of venture capitalists as lazy and greedy, but to bring home the reality that given how venture capitalists invest, act and are judged, it is unrealistic to expect them to do the heavy lifting of building businesses for the long term and to even make business sense, when they talk about companies.
There are two parts of the venture capital rulebook that you should focus on, to understand why many VCs prioritize scale over profitability. The first is that they price companies, rather than value them, and in a post from a few years ago, I made the argument in more depth. VC pricing based on what other venture capitalists are paying for similar businesses, often scaled to simplistic metrics, users and subscribers for pre-revenue companies and forward revenues or earnings in what passes for VC valuation:
The second is that VC success is measured based on price at entry and price at exit on an investment, rather than the quality of the business built, and using that metric, the median venture capitalist has not been much better at harvesting alpha than the median mutual fund manager or PE investor:
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| Cambridge Associates |
- The first is that failure, always a concern in investing, is much more a part and parcel of investing in venture capital than in other investing grouping. Put simply, not only are there more VC funds that go out of existence every year, but even the most successful VC funds lose on many or even most of the investments that they make, especially in angel financing deals.
- The second is that venture capital investing, when it works, can generate outsized returns on winners that (hopefully) cover the cost of failures.
A Changing Game
With the discussion of the scale versus profitability at the business level leading in, and the assessment of the incentives of capital providers following, I think that we are well positioned to examine how changes in public and private markets have increased business incentives to scale, as opposed to building business models. There are two developments, in particular, that have taken the tilt towards scaling in venture capital and made it even more pronounced - the entry of public equity into the funding of private businesses and the fading of reversal, as an antidote to momentum, in public markets.
The Gray Market Effect
For much of the last half of the last century, after venture capital established a presence in the United States, it remained the only or primary source of capital for young firms. That has changed especially int the last decade, as public equity investors have increased their investments in young, private businesses, supplementing venture capital in some and even displacing it in others. An early measure of this trend is captured in the charts below:
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| Kwon, Lowry and Yiming (2020) |
Public Markets: Momentum, Fundamentals and Reversals
Public equity markets have always been momentum-driven, allowing traders who ride that momentum to prosperity, before bringing them down when the momentum shifts. At the same time, fundamentals act as an anchor, operating as a counter to momentum, leading to reversals and allowing investors to hold their own over time. While the congruence is not always perfect, scaling feeds into momentum and profitability is the most critical fundamental, and in markets with balance, when one gets out of sync, the other restores harmony.
Over the history of stock markets, value investors have often claimed dominance, and pointed to the returns you could have earned by buying companies that look cheap on a value basis (low price earnings or low price to book) and waiting for price reversals. Traders push back by noting that over the same history, momentum has had a decisive effect on returns, especially over shorter time intervals. While the momentum effect shows up across the decades, there is evidence that the reversal effect has weakened over time, leaving investors who bet on mean reversion and a return to fundamentals in the lurch:
The reasons given for this shift vary, and are often reflective of the biases of the investors giving the reasons.
- The Fed did it: For those who view central banks as all-powerful, and believe that the low interest rates of the last decade were their doing, those low rates have also become the proximate reason for market pricing behavior and reckless risk taking. Their argument is that interest rates that are close to zero induce investors to shift from bonds to stocks, and within stocks, to move from low growth, high earnings stocks to high-growth companies with little or negative earnings.
- The rise of passive investing: In the battle between active investing and passive investing, with ETFs supplementing index funds, the latter has had a decisive edge in terms of returns over the last two decades, and its share of the market now stands are well above 50%. There are some who argue that the flow of funds to passive investing vehicles has contributed to the increased power of momentum, since more new funds flow to the largest market cap companies than to the smaller ones. In addition, it is argued as the number of active investing declines, there are fewer investors looking at business models and profitability, reducing the pull of fundamentals on price.
- Public market composition: It is noteworthy that the reversal effect started weakening in the 1990s, a decade when young dot.com companies with unformed business models flooded the market, bypassing the more traditional route of using venture capital to grow. With these companies, where value is almost entirely driven by potential and not by operating metrics today, the catalysts needed for reversal may take longer to manifest.
- Information sources and access: It is undeniable that investors and traders get information from a wider ranges of sources now than two or three decades ago, with social media and online sources supplying information that used to come from newspapers and financial news channels. In additional to being less curated and controlled, that information is also instantaneously accessible to the public, and price reactions tend to follow.
Implications
By itself, the trend towards private companies scaling up more, while public, and going public at eye-popping market capitalizations may be understandable and explainable, but there are implications that we need to consider both from an investing and governance standpoint.
- Corporate governance: One of the reasons that private companies often delay going public is because governance requirements, from board composition to top management compensation, are more stringent at public than private businesses. While Sarbanes-Oxley, which wrote into law many of the current governance rules for public companies, is often toothless and ineffective, it still forces disclosures about governance (on conflicts of interest and board member relationships) at public companies. In addition, public market investors can pressure public companies to change governance practices or top management, if companies underperform in the market place. One of the perils of letting companies scale up more before these governance questions get raised is that the top management in these companies may have few checks on their actions. It is true that venture capitalists could operate as a disciplinary mechanism, but in an age of founder worship and where VCs can be divided and conquered, you can have companies with market pricing of a billion, hundreds of billions or even trillions run by people who are ill-suited for the task.
- Delayed business model building: If the first imperative for a private business is to scale up, because scaling pushed up pricing both in private and public markets, the challenge of business building will get deferred to a later stage. The problem with scaling up first, and building a business model later, is that it may be too late, since the choices made to allow for scaling up may impede the pathway to profitability. Again, if your response is that VCs will work on fixing this problem, they have little incentive to do so, since they benefit from scaling up and exiting these businesses, before the business problems become too big to ignore.
- Scaling stories: If you believe, as I do, that valuation is a bridge between stories and numbers, and that the balance between the two shifts over the life cycle, with stories dominating early in the life cycle and the numbers taking center stage in the later stages, it is understandable that VCs and founders, when marketing their companies are primarily story tellers. I don't have a problem with that, but as I noted in my last post on AI as a business, the stories that are being told for these companies are often incomplete, and almost entirely focused on the scaling question. Thus, in the Anthropic sales pitch it is the growth in the annualized revenue run rate (ARR) and the size of the AI market (huge, but with no specifics) that comprises the bulk of the story, with little or no mention of business models or profitability.
- Disruption without replacement: Disruption has been a key component of the stories that underlie many of the largest companies that have gone public in this century. Accepting the premise that a healthy economy needs a shaking up of the status quo, and that disruption can lead to economic growth and better practices, it is still legitimate to look at disruption's debris. One of the perils of supplying capital in almost endless quantities to private businesses that aim to disrupt, without challenging them on business models, is that you may succeed at disrupting the status quo (driving existing players out of business) but your disruptor may not be able to build a business that can be self-sustaining in the long term.
Conclusion
I am sure that you are already aware of the core message of this post, which is that notwithstanding the current emphasis on scaling up businesses, not all businesses are meant to scale up, and that scaling up comes with challenges that founders may be ill-equipped to meet. That said, ambitious founders will feel the urge to make their businesses bigger, and if they raise capital (from venture capitalists) to make this happen, the incentives to scale up will increase, even if it makes little or no business sense to do so, with all parties hoping to exit by selling to others (public or private) who will price based on scale. While this has always been the case, changes in private and public capital markets have tilted the scale even further in favor of scaling, and it is possible that companies, both public and private, with sky-high pricing have been built on bad business models that are irredeemable.
YouTube Video
Blog posts on Venture Capital and Scaling
- Blood in the Shark Tank: Pre-money, Post-money and Play-money Valuations (February 2015)
- Billion-dollar Tech Babies: A Blessing of Unicorns or a Parcel of Hogs (June 2015)
- Venture Capital: It is a pricing, not a value game! (October 2016)
- Risk Capital in Markets: A Temporary Retreat or a Long-term Pullback (July 2022)













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