From Shareholder wealth to Stakeholder interests: CEO Capitulation or Empty Doublespeak?

Last week. the Business Roundtable, composed of the CEOs of some of America’s largest companies, put out a press release that hinted at a fundamental, perhaps revolutionary, shift in corporate focus. In the statement, the CEOs seemed to be saying that corporations should be run to protect all corporate stakeholders, defined to include customers, society and employees, rather than hew to its conventional objective of maximizing shareholder wealth. The reason that I say “seemed to” is because the document was written in CEO-speak, full of platitudes and open to interpretation. I will confess that I have a personal interest in this debate since I teach and write about corporate finance, a discipline built around shareholder wealth maximization, and valuation, which is about measuring it.

The Business Roundtable Speaks: A flawed message from a flawed messenger

The Business Roundtable, tracing it history back to 1972, and restricting its membership to CEOs of major corporations, lobbies for business-friendly legislation and has a history of making statements about corporate purpose that are usually completely predictable and not very newsworthy. This year’s statement, at least on the surface, breaks with this past with its talk of stakeholder interests and rather than give you my interpretation of the statement, I will quote directly from it:
While each of our individual companies serves its own corporate purpose, we share a fundamental commitment to all of our stakeholders. We commit to:

• Delivering value to our customers. We will further the tradition of American companies leading the way in meeting or exceeding customer expectations.
• Investing in our employees. This starts with compensating them fairly and providing important benefits. It also includes supporting them through training and education that help develop new skills for a rapidly changing world. We foster diversity and inclusion, dignity and respect.
• Dealing fairly and ethically with our suppliers. We are dedicated to serving as good partners to the other companies, large and small, that help us meet our missions.
• Supporting the communities in which we work. We respect the people in our communities and protect the environment by embracing sustainable practices across our businesses.
• Generating long-term value for shareholders, who provide the capital that allows companies to invest, grow and innovate. We are committed to transparency and effective engagement with shareholders.

The use of the word “stakeholders: and an explicit listing of how corporations should act in each of their interests has drawn extensive attention from a diverse group of individuals, each drawing its own conclusions and making its own criticisms. Critics of shareholder wealth maximization viewed this statement as vindication, an acceptance of their long-term tenet that focusing on shareholder wealth has given rise to income inequality, loss of good manufacturing jobs and societal costs. Supporters of shareholder wealth maximization considered the statement to be not only ill-advised but also a craven concession to populist forces. Cynics argued that it was more political document than restatement of purpose, smoke and noise that signified nothing. Journalists have concluded that this statement is, in fact, a fundamental restatement of corporate purpose, driven by political pressures. 

While the statement was signed by 181 CEOs, including Bezos (Amazon), Tim Cook (Apple), Brian Moynihan (B of A) and Mary Barra (GM), I found it odd that Jamie Dimon, the CEO of JP Morgan Chase, was the person who was chosen to deliver the message. To give Mr. Dimon his due, he is a very good banker and has excellent political skills, a plus at the top of a money center bank, but he is definitely not someone that I would view as putting shareholder interests first. Over the last decade, Jamie Dimon has repeatedly clashed with his own stockholders, first over his decision to chair the board of directors that is supposed to oversee him and multiple times about his compensation. He has technically won these fights at annual meetings, but with some of the highest opposition among large, widely held public companies, and he has been well protected by his ineffectual and mostly rubber stamp board of directors. Jamie Dimon talking about shareholder wealth is about as believable as Madonna singing “like a virgin” or Kim Kardashian speaking about the importance of privacy.

The Stakeholders in a Corporation

To most laymen, the debate about whether to focus on shareholders or stakeholders may seem like an obscure one that has few consequences for their lives, but it is of huge import and the best way to get perspective is to see who these stakeholders in the modern corporation are and what their relationship is with public companies:

Stakeholders therefore have different legal relationships with the company and divergent interests, implying that actions that make one stakeholder group better off may make other stakeholder groups worse. It is this conflict that makes the discussion of which group has primacy in decision making so heated and political. 

Versions of Corporatism

In the section below, I will present five different perspectives on how corporations are run, and I will let you draw your own conclusions on which one best describes current corporate behavior and argue that your that choice will determine, in large part, what you think should be the norm.

1. Cutthroat Corporatism
The most extreme view of corporations is what describe as cutthroat capitalism, where the strong companies drive out the weak and the end game is stockholder wealth maximization (often with a founder/family being the prime beneficiary) at almost any cost:

In the late nineteenth century, the robber barons of the age (Andrew Carnegie, John D. Rockefeller and others) hewed to this template to build some of the greatest companies of the time, some of which survive to this day. They were ruthless in their march towards domination, crushing competitors through fair means or foul, bending society to their will and exploiting customers and employees. Their overreach led to Teddy Roosevelt’s election and the subsequent passage of antitrust laws, but much as we tend to view these corporate chieftains as villains, they played a major role in making the US a global economic power. In the century since, there are other companies that have aspired for dominance, using what many critics have viewed as ruthless and perhaps even illegal ways to exercise market dominance. Lest you view this model of corporate behavior as a historical artifact, many of today's companies have, at least in some aspects of their behavior, have been accused of following this model.

2. Crony Corporatism

A variant of this win-at-all-costs corporatism is crony corporatism, where the end game is still market dominance but the base is built less on economies of scale, efficient operations and product differentiation, and more on connections to government and rule writers, with the objective being tilting the scales of competition in the company’s favor:

While the end result of cutthroat and crony capitalism is the same, i.e., large market-dominating companies that give short shrift to employees and customers, it can be argued that since the winners are the most connected, not the most efficient, crony capitalism offers all of the costs of cutthroat capitalism, with none of the benefits. While family group companies in some emerging markets obviously fit this mould, I think that an argument can be made that there is an element of cronyism in many developed markets.

3. Managerial Corporatism

There is a third version of corporatism that comes to the forefront, especially as public companies age, founders/families are replaced with professional managers and shareholdings get dispersed among lots of shareholders with small (percent) stakes. In this version, it is the professional managers whose interests drive decision making in the company, with other stakeholders viewed as side players.

Note that the managers who make corporate decisions often own little equity in the company, or if they do, get it as part of compensation packages, often determined by boards of directors that operate less as checks and more as rubber stamps. The question of how well other stakeholders do in this version depends in large part on whether their interests converge on those of managers; if there is convergence, their interests will be advanced, but only because it happens to advance managerial interests as well, and if not, they will find themselves paying the price to make managers better off. This was the default for US companies in the decades after the second world war, with long tenures for CEOs and little or no shareholder activism, and overall economic prosperity allowing for a coopting of other stakeholder: solid wage gains for employees, corporate charity and restrained competition.

4. Constrained Corporatism

I suspect that there are very few people, even among true believers in free markets and capitalism, who will defend cutthroat or crony capitalism. There are some who are nostalgic for managerial corporatism, pointing to the solid stock returns, well-paying jobs and societal side benefits that came with it, not seeing that these stakeholder benefits were made possible by US economic dominance during the period, and the ease with US companies could make money. It is no coincidence that shareholder activism rose to the surface in the 1980s, as US economic power slipped and managerial interests were served at the expense of not just shareholders, but other stakeholders. While this activism resulted in leveraged buyouts in some companies, it also gave rise to a version of shareholder wealth maximization that I center my corporate finance decision making, that I call constrained corporatism, where companies preserve the primacy of shareholders, while constraining how they interact with other stakeholder groups:

The efficacy of this version of corporatism depends largely on how well the constraints protect other stakeholders and what drives companies to adopt the constraints in the first place, with three possible drivers for the latter:

• Government-imposed constraints: Governments can write laws or draw up rules that constrain how corporations treat stakeholders, with labor laws determining not only how much workers get paid but also conditions under which they can be hired or fired, product laws capping prices on some products and protecting customer interests in others and anti-trust laws determining whether product markets stay competitive. European governments have been far more aggressive with this approach than the US, but the globalization of businesses has not only weakened the protections offered by these laws, but also put companies covered by them at a competitive disadvantage, relative to companies that operate in countries without these laws and restrictions.
• Self-imposed constraints: In this variant, companies voluntarily adopt constraints on their interactions with other stakeholder groups, often choosing to pay higher wages (than they could get away paying) to their employees, charging customers less for products/services than they could have, given their pricing power, and turning away investments that they could pursue legally, for profits, because of the costs that it will create for society. In effect, the essence of these constraints is that the profit settles for less profit than it could have made if it have as an unconstrained player. The problem with self-imposed constraints is that your capacity to adopt them will be correlated with how profitable you are to begin with, with companies with more slack built into their business models being in a better position than companies facing profit pressures in an intensely competitive market. 
• Market-driven constraints: In this final variation, companies adopt constraints on how they treat stakeholders because it makes them more valuable companies, even as they settle for less profits, at least in the near term. That seeming contradiction can be explained by two factors. The first is that whatever costs the company faces in the short term from imposing the constraints may be overwhelmed by benefits in the long term; paying employees more may yield more loyal and better employees, offering customers better deals may lead to more repeat business and being a good corporate citizen may operate as advertising, attracting more customers to the company. To top it all off, investors who care about any or all of these behaviors may be more inclined to invest in your shares, pushing up stock prices. The second is that companies that exploit customers and employees or acquire a reputation for being bad corporate citizens will have few defenders when it does make a mistake or have a problem, inevitable in the long term, leading to potentially catastrophic costs.

As an advocate for shareholder wealth maximization, I would love to live in a world where the market rewarded companies that try to do the right thing, since it would make good behavior entirely consistent with value maximization. That said, I am a realist and accept that some constraints have to be imposed by governments, regulators and rule writers, and that some companies, especially ones with strong profitability and substantial slack in their business models, may accept self constraints.

5. Confused Corporatism
In some sectors and in some markets and during some time periods, markets will not do the job, leaving us as the mercy of bad behavior by some or many corporate players. It is therefore not surprising that stakeholder wealth maximization is seen as an alternative corporate model:

It is quite clear that the corporate mission in this version of corporatism has been enlarged to cover all stakeholders, often with very different interests at heart. On the surface, it may look like constrained capitalism, but unlike it, in this version, you have multiple objectives, with no clear sense of which one dominates. Your job as a top manager or CEO is to pay not just a fair, but a living wage, even if you cannot afford it as a company, but also deliver maximum value to your customer, preserve society’s best interests and ensure that your business stays competitive, while also making sure that you deliver the returns your stockholders and lenders desire. In my view, it is destined to fail for three reasons:

• Conflicting interests: By treating the interests of all stakeholders as equivalent, it ignores the reality that decisions in companies, almost by definition, will make stakeholders better off and others worse off. Since some of these costs and benefits will be not easily translated into numbers, it is not clear how managers will be able to decide what investments to take, what businesses to enter and exit, how to finance these businesses and when and how much cash to return to shareholders. 
• No accountability: The fact that there are multiple stakeholders with conflicting interests also leaves CEOs and top managers accountable to none of them, with the excuse with any group that was ill-served during a period being that other group’s interests had to be met. 
• Decision paralysis: If one of the problems at large companies has been the time it takes to make decisions, I will predict that expanding decision making to take into account the interests of all stakeholders will create decision paralysis, as the “on the one hand, and on the other” arguments will multiply, often with no way to resolve them, since some stakeholder interests will remain fuzzy and non-measurable.

To those who believe that stakeholder wealth maximization will usher in a period of common good, with society, customers and employees benefiting from more compassionate corporatism, I offer you two cautionary counter examples. First, you may want to take a look at government-owned and run companies not just in the socialist economies but in many capitalist ones. The managers of these companies were given a laundry list of objectives, resembling in large part the listing of stakeholder objectives, and told to deliver on them all. The end results were some of the most inefficient companies on the face of the earth, with every stakeholder group feeling ill-served in the process. Second, let me use a second illustration not from the corporate sector, but s setting that I am intimately familiar with, because I have spent almost four decades of my life in it. Research universities in the United States are entities built without a central focus, where the stakeholder group being served and the objective is different, depending on who in the university administration you talk to, and when. The end result is not just economically inefficient operations, capable of running a deficit no matter how much tuition is collection, but one where every stakeholder group feels aggrieved; students feel that they pay too much in tuition and have too little say in their education, faculty believe that their rights are being chipped away by no-nothing administrators and the communities feel disrespected and cheated. If you want publicly traded companies to look like research universities in terms of economic efficiency or taking care of stakeholder group interests, confused capitalism is your answer.

Revisiting the Message

To be fair to the CEOs, there is enough ambiguity in the Business Roundtable statement for readers to read into it whatever they want it to mean, but there are three possible interpretations:

1. A Public Relations Move: It is undeniable that the public perception of corporations has become more negative over the last few decades, and politicians have noticed. Populists on both sides of the political divide have found that the public buys into their framing as corporations as self-interested entities that don’t care about employees, customers or society, with their focus on shareholders being the reason. CEOs have noticed, and the Business Roundtable’s statement may be just a restatement of constrained corporatism.
2. A Return to the Past: Since the business roundtable is composed of CEOs, many of whom have felt the heat of activist investors and pushy shareholders, the cynic in you may lead you to conclude that what the CEOs in the Roundtable would like to see is a return to the good old days of managerial corporatism, where they could rule their companies with little push back, and that this push for stakeholder interests is a diversionary tactic.
3. The Conspiratorial Twist: There is a third twist, and it does require a conspiratorial mindset. Note that the CEOs who are in the Roundtable represent the status quo, large and established companies, many of which find their business models being disrupted by young, start-ups. One way to preempt disruption is to increase the costs of doing business and having to take care of all stakeholders does that, but it is a cost that established companies may be able to bear better right now than their disruptive competitors. ( If you are skeptical, remember I said that you need a conspiratorial mindset.

Conclusion

I know that this is a trying time to be a corporate CEO, with people demanding that you cure society’s ills and the economy’s problems, with the threat of punitive actions, if you don’t change. That said, I don’t believe that you can win this battle or even recoup some of your lost standing by giving up on the focus on shareholder wealth and replacing it with an ill-thought through and potentially destructive objective of advancing stakeholder interests. In my view, a much healthier discussion would be centered on creating more transparency about how corporations treat different stakeholder groups and linking that information with how they get valued in the market. I think that we are making strides on the first, with better information disclosure from companies and CSR measures, and I hope to help on the second front by connecting these disclosures to intrinsic value. As I noted earlier, if we want companies to behave better in their interactions with society, customers and employees, we have to make it in their financial best interests to do so, buying products and services from companies that treat other stakeholders better and paying higher prices for their shares.

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Country Risk: A Mid-year 2019 Update

One of the consequences of globalization is that investors, analysts and companies can no longer stay focused on just their domestic markets, but have to also understand the risks and opportunities elsewhere in the world. When developed market companies first embarked on the journey of expanding into emerging market growth economies, investors pushed up their stock prices, primarily because of the potential that they saw in these markets for expansion. Over time, though, we have learned that, as with much else in business, this strategy comes with additional risk, not just from changing exchange rates, but from unstable economic and political forces. This growth/risk trade off explains why some companies have gained from value from globalizing and others have lost. In this post, I look at country risk through many lens, but with the end game of being able to incorporate it into decision making both for investors and businesses.

The Sources of Country Risk
When companies invest outside their domestic markets, the most immediate risk that they are exposed to is exchange rate risk, since revenues, profits and cash flows are affected by changing exchange rates. That risk, though, is but a piece of the puzzle, a symptom of economic fundamentals and affected by political crises. Digging deeper, the factors that make some countries riskier than others can be broadly classified into the following groups:

1. Life Cycle: I have used the construct of a corporate life cycle to talk about companies at different stages in the life cycle, and how they differ on cash flow generation and growth potential. It is also generally true that younger companies, deriving more or most of their value from future growth, are riskier than more mature companies, where the bulk of their value coming from investments already made. The same construct can be applied to countries, with emerging economies that are growing rapidly being more exposed to global shocks than mature countries. It should come as no surprise, therefore, that in almost every market crisis over the last decade, emerging markets have paid a much large price in terms of lost economic growth and lower market value than developed markets.

2. Political Risk: If the last few years have taught us a lesson, it is that politics can affect economic and market risk, not just in emerging markets, but also in developed ones. While there are many forms of political risk, ranging from abrupt changes in fiscal and monetary policy to regime change, there are at least two measurable manifestations of this risk in the form of corruption risk and exposure to violence.

• Corruption Risk: There are parts of the world where the costs of doing business include greasing palms and paying off intermediaries, and the roots lie deep, resisting feel-good quick fixes. While anecdotal stories of corruption and its consequences are plentiful, there are services to try to measure corruption levels across countries. Transparency International, for instance, derives a corruption score, by country, and in its 2019 report, provides a listing of the ten least and most corrupt countries in the world in the figure below, with higher scores indicating less corruption) for 2018.

  

  Source: Transparency International

  The effect of corruption upon business is insidious, making winners of those most willing to play the bribery game and losers of those who resist. In an earlier post, I argued that corruption creates the equivalent of an informal tax, pushing down after-tax income to companies.
• Physical Violence: When talking about risk in investing or business, we tend to focus on financial risk, but it is undeniable that adding the threat of physical violence, from war, terrorism or crime, makes it more difficult to operate a business. There are services again that measure exposure to violence in different countries, and while each brings its own biases, the Institute of Economics and Peace has created and reports on a Global Peace Index, measuring exposure to violence, by country.

  

  Source: Institute of Economics and Peace

  The map summarizes their findings from the most recent year. I must confess that I am surprised to see Botswana at the top of the list, but having never been there, that may be a reflection of my regional biases.

3. Legal Risk: A business derives its value from the assets it owns, physical ord intangible, and to continue to derive value, it has to not only preserve its ownership but have a legal system that enforces it’s rights. The quality of this protection varies across countries, either because property rights have fewer protections in some countries or because those rights are not enforced in a timely manner in others. A group of non-government organizations has created an international property rights index, measuring the protection provided for property rights in different countries. The results in 2018, by region, are provided in the table below:

4. Economic Structure: Just as diversification helps investors spread their bets and reduce risk exposure, countries with more diversified economies are less exposed to global macroeconomic shocks than countries that derive their value from one or two industries, or as is often the case from one or two commodities. In a comprehensive study of commodity dependent countries, the United National Conference on Trade and Development (UNCTAD) measures the degree of dependence upon commodities across emerging markets and the figure reports the results.  

Source: UNCTAD

Note the disproportional dependence on commodity exports that countries in Africa and Latin America have, making their economies and markets very sensitive to changes in commodity prices.

Measures of Country Risk
To the extent that country risk comes from different sources, you need composite measures of risk to help in decision making. This section begins with a look at country risk scores, where services, using proprietary factors, measure country risk with a number, followed with financial measures of country risk, primarily designed to measure default risk.

Country Risk Scores

There are services, ranging from the World Bank to the Economist that measure country risk with scores, though each one uses different criteria and scalars. The PRS Group provides numerical measures of country risk for more than a hundred countries, using twenty variables on three dimensions: political, financial and economic. The scores range from zero to one hundred, with high scores (80-100) indicating low risk and low scores indicating high risk. The figure below captures the June 2019 update, as well as the 10 countries that emerged as safest and riskiest in that update.

Source: Political Risk Services (PRS)

Default Risk Measures

Country risk scores have the benefit of being comprehensive, but they are also difficult to translate into business-friendly metrics. There are country risk measures in markets, albeit focused primarily on default risk, and the most public of these are sovereign ratings, there are now also market based measures, sovereign CDS spreads.

Sovereign Ratings
Moody’s, S&P and Fitch all estimate and publish ratings for countries, ranging from Aaa (AAA) for countries they view has having no default risk to D for countries already in default. The figure below provides a map of sovereign ratings across the world in July 2019, using Moody’s ratings where available and S&P to fill in some gaps. While the sovereign ratings themselves are alphabetical (and thus are difficult to incorporate into financial analysis), they can be converted to default spreads by looking at traded bonds in the market.

Source: Moody's Sovereign Ratings

Note that while the Aaa rated countries (in dark green) are predominantly in North America and Northern Europe, there are shades of green in Asia, reflecting the region's improvement on risk and that much of Africa remains unrated.

Sovereign CDS Spreads

Ratings agencies have come under fire, especially since the 2008 crisis, with one of the primary critiques being their perceived bias. I am not being dismissive of that critique, but I believe that their bigger sin is that they are slow to respond to changing fundamentals, causing rating changes to lag real changes on the ground. In the last two decades, a market has risen to fill in the gap, where investors can buy protection against default risk by buying sovereign credit default swaps (CDS). If the insurance against default is complete, the price of a sovereign CDS can be viewed as a default spread for the country. On July 23, 2019, the map below summarizes the sovereign CDS spreads for the 81 countries that they were available for. 

Source: Bloomberg (10-year $ Sovereign Spreads)

While these market-set default spreads provide more timely readings of sovereign default risk than the sovereign ratings, they suffer from the standard problems that all market-set numbers are exposed to. They are volatile, affected by momentum and mood and can give misguiding signals on risk.

Equity Risk
While default spreads may represent adequate measures of country risk if you intend to lend to a sovereign or buy bonds issued by it, you are exposed to more and sometimes different risks, if you plan to expand your business into a country, or invest in equities in that country, and you need equity risk premiums that capture that risk. It is true that many practitioners use default spreads as proxies of additional country equity risk and add it to a mature market premium (often a historical US premium) to arrive at country-specific equity risk premiums. As readers of this blog know, I use a mild variation on this approach, replacing the historical equity risk premium with an implied premium for the US and augmenting the default spread by a scaling factor, to reflect the higher risk of equity:

The equity risk premiums that result from this process in July 2019 are reported in the picture below, with the implied equity risk premium of 5.67% for the S&P 500 on July 1, 2019, representing the base number. 

Source: Damodaran Online (Current Data)

The picture continues a story that has been building over the last decade. While Africa and Latin America remain hotbeds of country risk, Asia has become safer over time and parts of Southern Europe have regressed. 

If you are a developed market company or investor, and believe that risk in Africa, Latin America or parts of Asia don’t apply to you, you may want to think again. The risk exposure of a company does not come from where it is incorporated but from where it does business. Thus, Coca Cola and Royal Dutch may be US and UK-listed companies respectively, but their business models expose them to risk around the world. With Coca Cola, that risk comes primarily from where it sells its products. With Royal Dutch, the risk is derived from where it extracts its oil and gas, making it more exposed to emerging markets than many emerging market companies. By the same token, Vale and Infosys may be Brazil and India-based companies, but there are both global companies that are exposed to risk in the rest of the globe. In addition, when multinationals try to estimate hurdle rates for projects, it should reflect not just the currency you do the analysis in but also the country in which the project will be located. A Royal Dutch refinery investment in Nigeria will have a higher hurdle rate than an otherwise similar refinery investment in the United States. If you find these concepts intriguing, I have my annual update on country risk available for download at this link. Be warned! It may operate as a narcoleptic to those who are sleep deprived.

Conclusion
There was a time a few decades ago when the line between developed and emerging markets was a clear one. On one side were developed markets, with independent central banks, rule-following governments and stable fiscal policies, and on the other side were emerging markets, with unstable and unpredictable political leadership and central banks that did their bidding. The last decade has seen a blurring of lines, as some “developed markets” mimic emerging market behavior and some emerging markets mature. There are some (companies and investors) who have decided that this convergence is a reason to ignore country risk, but I think that they do so at their own peril. Notwithstanding globalization and convergence on some dimensions of risk, we face wide variations in risk across the world, and prudence and good sense demand that we incorporate these differences into our decisions.

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Paper on Country Risk
Country Risk: Determinants, Measures and Implications - The 2019 Edition

Data Links

1. Measures of Corruption, by Country (Transparency International)
2. Measures of Violence, by Country (Institute for Peace and Economics)
3. International Property Rights Index 
4. Commodity Dependence, by country (UNCTAD)
5. Country Risk Scores (PRS Group)
6. Sovereign Ratings, by Country (Moody's, S&P)
7. Sovereign CDS Spreads (10-year) on 7/21/2019
8. Equity Risk Premium, by country (Damodaran Online)

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